How to set up your Email Service Provider
Business coaches can make more money with an email list and automated email sequences (known as evergreen emails because they continue to nurture and sell for years to come). In this article, you’ll learn more about the ins and outs of email marketing (and evergreen email strategy) for coaches.
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What is an Email List and Why Does a Coach Need One in Order to Grow Their Business?
Email marketing has been around almost as long as the internet. It’s stable, it’s reliable, and it’s not going anywhere anytime soon.
If you’re a coach or consultant who is committed to growing your business but you find yourself more focused on your client’s marketing than your own or you’re worried that the river of leads will one day dry up, email marketing is your next step.
Before I go any further, let’s make sure we’re all on the same page.
An email list is a list of names and email addresses of people who have said they want to work with you or learn from you. Some of those people are at the beginning stages of knowing you. Some have known you personally for ages. No matter how well they know you, they’re on your list because they want to hear from you about the topics your business is founded on.
By creating a way for people to get on your email list, you’re essentially curating a potential customer base that you can reach out to when you have openings, when you want to scale your business, when you want to get feedback on a new offer, when you want to do market research, and more.
An email list is foundational if you don’t want to constantly be on the “feast or famine” train that so many coaches, consultants, and service providers find themselves unwillingly riding.
With an email list, you’ll want to send emails to your list consistently — at least once a week — to continue to connect with them so that you know how you can help them and when they’re ready to buy from you, they can.
And that brings us to the next question I often hear. “Email marketing sounds great for my business, but I don’t have the time, energy, or creative brain space to write emails every week.”
The answer? An evergreen email sequence.
What is an Evergreen Email Sequence?
An Evergreen Email Sequence a series of emails that you create once that will nurture and sell to your email list on autopilot.
Evergreen sequences are great because you create them once they keep running for you. You can tweak them, you can split test them, you can get a better understanding of who your audience is and how you can help them with the feedback you get from your emails.
Why is it Called "Evergreen"?
This has nothing to do with the color of some currencies but everything to do with something in nature. Think about an evergreen tree that you might see out in nature. Whether you find it in a forest or on the side of a mountain, an evergreen tree can thrive in even harsh conditions.
Unlike trees that have leaves instead of needles, evergreen trees can thrive regardless of the condition because they have a protective wax coating around the needles. Even when it gets to be really difficult conditions and winter, those needles can still stay alive as long as the tree is alive. Whereas the leaves of an oak tree, for example, are going to die and have seasons every single year. And that’s what a lot of people’s businesses look like.
Is Your Business Operating in Seasons?
Many businesses have seasons with highs and lows. Every season is different and you don’t know exactly how long it will last. There’s a lot of scarcity that comes from living in seasons.
If you’re experiencing feast or famine months, you’re living in the season-style of business. Unlike the seasons approach, an evergreen approach to your business sets your business up for success. It sets it up so it can be sustainable all year long. It doesn’t to thrive or die. It’s not giving you the rollercoaster that only live launching might do.
Setting up your business for evergreen sales gives you the freedom, flexibility, and breathing room to know you’ll have revenue coming in every month.
What’s the Difference Between Live Launches and Selling in an Evergreen Sequence?
With live launches, there’s all this build up, all this extra work, all this everything and you’re hoping it all works out because you just spent a million and a half dollars (or so it feels) on ads.
In contrast, with the Evergreen sequence, you have a continuous way to earn and nurture. On autopilot. Without thinking about it.
It’s email marketing… but a kind of email marketing that is automated so you don’t have to write an email a week for the rest of your life (if you don’t want to).
What Automated Emails Should You Start With?
The first sequence every coach and consultant need to make money from their email subscribers year long is an Automated Sales Machine sequence.
You can start an Automated Sales Machine sequence the moment you decide to grow your email list. You can build your list by creating your landing page with a free or paid online offer. Think about what your audience and ideal clients are looking for. What questions are your potential clients already asking for? Create a lead magnet (a freebie, webinar, mini course or email course, etc.) that will solve the first step of a problem for your audience. No matter what you offer, you want it to be something that provides value to your audience and genuinely helps your customers or potential customers. Typically you’ll see folks using a funnel to bring in email addresses (because it can be designed and automated to convert better) and while that’s a great way to take someone in your audience from your blog, podcast, etc. to your email list, it’s not the only way. It can even be something as simple as collecting the names and email addresses on a Google sheet.
The main thing to note here is that the sooner you being growing your email list for your coaching business and making email marketing (specifically evergreen email marketing) a major part of your marketing strategy, the easier it will be to make money online with your coaching (without working 24/7).
After you’ve created your lead magnet (which can be paid or free), your potential client is going to exchange their email address for your freebie or paid offer (mini course, etc.).
Once they’re on your list, an Automated Sales Machine sequence (also known as a Nurture-and-Sell Sequence).
Now this is the sequence that we’re best known for. This is the one that most of our clients come to us for initially. This is the sequence that really can nurture your audience long term, because some of your email subscribers and audience won’t be quite ready to make an investment in your services yet, especially if you have a high ticket offer.
By giving them the opportunity to purchase again later on (not only through your website that they may or may not go back to), but meeting them where they are by sending them emails, makes it easier for you to make more sales in the future when they are ready and when your email subscribers feel like they know you enough an can trust that you can solve a problem for them.
If you can get people on board with who you are and how you can help them, you’ll see a higher number of your email subscribers purchasing your content, ordering from your webinars, using tour resources, and some will even promote your offers for you, even if they’re not an affiliate. And so if you give them the opportunity to do it again, later on, when it might be a better time for them, you’re able to find those clients without doing a ton of extra work, you’re already doing outreach, you’re already doing the things that are going to generate traffic.
Your next step is to take the traffic you’ve generated and nurture them until they’re at the point that they’re ready to work with you.
On a personal note, I’ve wished more coaches would take this approach. I wish that I had been part of a sequence that let me purchase later on when it was the right time. As marketers, sometimes we see through those glasses and think people need to buy during the launch, forgetting that it might not be the right time for them.
Another sequence that is going to be really helpful for coaches is an onboarding sequence. A fantastic evergreen onboarding sequence shares how your audience can get the help that they need, what’s happening, and where to access everything.
By having all of that information in your emails, the person going through the sequence (your new client or customer) has a great experience from the beginning.
With this sequence (and any other evergreen sequence), you set it up, once it gets triggered automatically, it gets sent out automatically. You don’t have to think about it after you do it that one time. Now I know sometimes people think well, I can do that later. I don’t have time right now. The thing is this… it will never be the right time and ultimately the longer you wait, the harder it’s going to be for you to have and keep good clients.
The final sequence I want to talk about today is the referral sequence. When you have people coming in who have been with you for a while and love working with you likely know other people just like them — other dream clients. An evergreen email referral sequence where you ask them to refer friends and family or colleagues helps you find more people just like them. It’s a way for you to get utilize somebody else’s network, and you’re helping them and you’re helping somebody else. It’s a win for everybody.
These three evergreen email sequences help coaches earn more from their email list: a nurture-and-sell evergreen email sequence, an onboarding evergreen email sequence, and a referral evergreen email sequence.
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Did you know an average person receives about 100 emails each day? That’s a lot of headlines begging for your reader’s attention!
Think about your own inbox (you know the one with 348 unread messages waiting for you?). Chances are, if your readers are like you, they won’t be clicking on each one. So how can you increase your chances of getting your audience’s eyeballs on your juicy email content?
Writing catchy subject lines is one of the best ways to grab someone’s attention and get your email opened and read. There are 12 simple tips you can use to write great subject lines starting with your very next email!
How to Write a Good Subject Line
It’s true a bot within the recipient’s email account will be screening your subject line (and email) for different filters to sort it into the primary, promotions, or dreaded spam boxes.
Remember, you’re writing for a real person on the other end. They’ll be deciding to click to open. How do they determine that? Most likely a quick check of the company name to see if you’re a familiar sender, and then over to the email subject line.
Let’s make sure you can write catchy email subject lines that get great open rates!
Keep It Short
Most people are reading their emails on mobile devices, so you’ll want to keep the subject line short enough to be optimized for a mobile screen. Making your email mobile-friendly is the second most used tactic digital marketers use to increase their open rates [R].
The recommendation for the best email subject lines is usually nine words or about 60 characters.
Some mobile carriers will shorten it to even fewer characters, so keep this in mind when crafting your email subject lines. In addition to fitting better on a mobile screen, research has also shown readers prefer shorter subject lines compared to longer ones.
Struggling to keep your email subject lines short? Remember your readers are most likely to skim the beginning and the end of the subject line, so you’ll want to include the most important words on either side and, chances are, you’ll be able to eliminate some of the filler text in the middle.
If you feel you need additional real estate to explain your email contents, you may be able to take advantage of the preheader text area if this is something your email service provider offers. Don’t have a line for preheader text in your dashboard? No problem. The first line of the email will automatically pull and fill into this space, so make sure it’s well crafted too!
Humans are curious by nature and always want to find out what lies ahead, what secrets others might know, or what they might be missing out on (FOMO is real!). Some of the best subject lines pique the reader’s interest as to what the email might contain. They feel compelled to open it and find out more.
You can create curiosity and inspire people to open your email by using open-ended questions, teasers, creating an information gap, or by using curiosity power words like “secrets,” “be the first,” “hidden,” or “eye-opening.”
Use Power Words
Your subject line language should include power words. These are considered almost like email subject line keywords.
The use of pronouns like “You/You’re/Your” or “We” are powerful when used in email subject lines.
Other power words seem to indicate a sense of timeliness or relevance. While there are many forms of how this could be used, examples might be “Introducing,” “Update,” “News,” or “Special.”
Create a Sense of Urgency
Creating urgency is a great way to entice people to click and increase your open rates. As humans, we all want to feel a sense of belonging.
That’s why we get a very real sense of a fear of missing out when we think there might be an opportunity we aren’t a part of whether it’s a special sale or a last chance to participate in a program.
While urgency can lead to good email subject lines and open rates, be ethical with your digital marketing and avoid creating a false sense of scarcity and urgency. Best practices for this are letting someone know when an offer is coming to a close so your reader can take advantage of it if they choose.
Personalization doesn’t necessarily mean using your reader’s name in the subject line. Instead, an effective email subject line will include information personalized to your target audience’s pain points and desired solutions.
It’s also more likely to be clicked on when you can write subject lines in the language they use to describe their situation.
Personalization in email subject lines can also include references to a person’s interests, location, or something meaningful to them such as a date or trend.
Don't Forget Punctuation
It’s easy to skip over punctuation, but when writing good email subject lines, punctuation can make a difference.
Exclamation points and question marks are popular forms of punctuation in great subject lines but don’t overdo it. Typically the rule of thumb is to use no more than three.
(Weird tip: avoid commas in your subject line! I’ve tested enough subject lines at this point to know that a comma reduces your open rate chances. Crazy, right? Another reason we should be friends… you’ll get weird subject line tips like that. LOL. Just what you wanted, I know.)
Remember the Goal
Different emails have different goals. Maybe you’re writing a sales email, a value email, one that shares a blog post, or a weekly newsletter. You’ll want to keep this in mind when writing your email subject lines.
Your audience will appreciate knowing at a glance what the intended purpose is. A newsletter might be something they can save for later while a value email might contain actionable information they can use right away. A sales email, on the other hand, might be an announcement about an offer they can’t wait to jump in on.
Test Your Email Subject Line
Since the iOS update in September 2021 which allowed Apple users to opt-out of tracking, it has become a little more difficult to track email open rates accurately.
You can still get valuable data to determine if your subject lines were clickable if your readers are engaging with the content and responding to your call to action.
Many email service providers allow you to test subject lines with your target audience. When you can use your customer’s language, your email recipients are more likely to click through to open.
Testing can also be used to determine which micro-angle or pain point is more meaningful to an audience segment. Taking the time to research and understand your readers and the subject lines that appeal to them will increase your open rates.
What to Avoid When Writing Email Subject Lines
Generic Subject Lines
Avoid falling into the trap of writing bland, uninviting email subject lines, especially when there are so many resources for writing great email subject lines.
When your readers are pressed for time and scanning their inbox deciding what to read and what to skip (and possibly delete), you don’t want a sleepy email subject line to be the deciding factor in what makes them click away.
Remember your audience signed up to work with you because they love your personality and how you deliver the content to them.
Don’t be afraid to use your brand voice and write funny email subject lines or something that showcases your spirit. It will help you create an instant dialogue with your reader that will make them want to click and read more.
As tempting as it might be to compose an email subject line promising free stuff or creating a false sense of urgency to help boost your open rate, just put the pen down and step away.
Email subject line examples that are spammy usually include phrases around free, financial promises, or anything that might over-sensationalize or over-promise.
As an ethical marketer knows their readers come to know, like, and trust them. That relationship is meant to exist for the long haul and when you become spammy, it breaks that trust.
Not only that but if done consistently enough you’ll risk your sender’s reputation as well as the overall score for the email service provider you use.
Use all Capital Leaders
No one likes those shouty, all-caps messages. Chances are your reader won’t want to receive (or open) a message where they fear getting yelled at!
A good rule of thumb is to write your email subject lines the same way you would a sentence: with the first word and any proper nouns capitalized. This way the message looks conversational and like it’s coming from someone they know compared to a business.
A practice I utilize within my own email marketing agency is to selectively capitalize one word to emphasize the meaning. We’ve had good luck with open rates for ourselves and our clients using this technique.
Writing Misleading Subject Lines
Most of us have received enough emails with misleading subject lines that we’ve become wary of them as spammy tactics. Email subject line examples that are misleading might be those that start with “Re:” when you hadn’t actually asked for any information breaks trust with your readers.
Have respect for your reader and the privilege of being in their inbox. Your email subject line should get to the point and be meaningful to the message within the email content.
Tools to Help Write the Best Email Subject Lines
Even with helpful guidelines, it’s sometimes helpful to have a (virtual) second set of eyes on our email subject lines to give feedback about overall effectiveness, subject line length, use of power words, the emotional value of copy, and more.
Below are some of my favorite tools, many of them free, that can be used to make your business’s email marketing campaigns.
Email Subject Line Grader
Email Subject Line Grader is a free tool offered by NetAtlantic. Simply enter the email subject line you want to test, hit “Go!,” and you’ll receive a score out of 100 with some tips for what you did well and what can be improved.
Email Subject Line grader tallies your word count, character count, and some feedback on word mixture and balance, detailing which language might be emotional, powerful, generic, and more.
SubjectLine.com is one of my favorite free subject line checkers. Similar to the Email Subject Line Grader, this tool analyzes your subject line and scores it out of 100. You’ll quickly see where you gain and lose score points for things like your subject line being too long, use of capital letters, use of exclamation points or other punctuation, and urgency.
If you sign up for their newsletter, you will receive weekly tips on how to craft good subject lines as well as other information about online marketing.
Email Subject Line Analyzer
Email Subject Line Analyzer by Attrock promises to be a free online tool that will help you write subject lines that get more email opens, more clicks, and more conversions.
You do have to enter your business email (yep, it has to be a biz email) to use this one, but in exchange, you’ll get their marketing emails which also include a score and suggestions to improve your subject line.
Information includes positive language that will improve your open rate, phrases that harm your open rates, word count, character count, whether or not you’ve used title case, your subject line type, if you used emojis, or if you personalize your email with your reader’s name.
Email Subject Line Analyzer also gives you a preview of what the headline will look like on Apple, Gmail webmail, and an app preview of mobile devices. Pretty cool! This way you can see what your email subscribers are seeing when your email hits their inbox.
In Summary. . .
A great subject line is a first impression your email subscriber will have with you when your campaign hits their inbox.
To recap, remember to keep your subject lines short, spark curiosity in your reader, use power words or keywords, and create urgency.
Using best practices for segmenting your list and understanding your audience’s needs will help you craft personalized email subject lines making the contents more meaningful to your audience. Personalization goes beyond using their name field and can also mean making the subject line relevant to their location, interests, or other relevant trends.
About the Author
Known as the Queen of Evergreen Emails, Brittany Long is a writer, CEO of Win with Systems, and email aficionado. Brilliant (but tired) entrepreneurs seek out Brittany and her team to create passive income through automated, evergreen email sequences so they can bring in more revenue without working 24/7.
Need Additional Help?
Short on time? Want to get all your images and messaging done in one hour each month? Work with Brittany 1:1. Spots are limited. Join today.
As an entrepreneur, you know how important it is to stay focused so that you can tackle that to-do list every day and work toward your goals.
Easier said than done though, AMIRIGHT?
Since I started my own business, I can say that motivation, inspiration, and focus ebb and flow.
There’s a famous quote that goes something like this…
“You will never always be motivated. You have to learn to be disciplined.”
Learning how to channel discipline, while also honoring how I work best, has been a delicate balance that I’m just now starting to figure out.
I can honestly say that I’m now able to get a lot done in a day, but it isn’t because I’m a magical motivation machine. 😉
Over the last few years, I’ve identified four really helpful ways to recapture my focus to make progress on the things I need to get done.
Hopefully, you can put some of these things into action the next time you are struggling to find that motivation (or discipline) to get to work.
Use “If-Then” Statements
Dust off your cheerleading outfit and bring the pom poms. This is the pep talk your brain needs.
When something on your to-do list is less than appealing to you, put it in the context of what it’s going to do for you both now and in the future. Think about how checking that item off your to-do list will benefit you.
I always think about this in terms of my future self. When I just don’t feel like it, I will often think about what the cost/benefit is. What will I feel like after it’s finished? What benefit is there to actually doing this task?
For example, if I have to spend time organizing invoices and receipts, and I am less than thrilled by the idea, I will come up with an if/then statement that sounds something like this…
“If I get these invoices sent out, then my clients will pay me. Then I will make money and be able to do more to keep growing my business.”
This can apply to every aspect of your life– this doesn’t only work for business to-do lists. Grocery shopping does not ever sound like a thrilling way to spend my time. But when I’m hungry on Wednesday afternoon and there is a refrigerator full of food, I will be really glad I went shopping. Future Brittany will thank me for taking the time to get groceries (and so will the others I live with).
So the next time you are feeling less than inspired by your to-do list, give yourself those same pep talks. Think about what your future self would want. Think about where you want to be next year, next month, or even later today. Believe it or not, even the not-so-fun items on your list are pushing you in the direction of progress. Finding the ways those nuisance tasks are actually getting you closer to your goals will cause some sparks of inspiration to fly.
Change your scenery
If you are used to working from home, mostly by yourself, you know that sometimes things can start to feel a little monotonous. There are times that I feel really antsy sitting in my office. When that happens, I’m easily distracted, and I’m not getting anything accomplished.
That is when I know I need a change of scenery. Sometimes just working in a different location can cause inspiration to strike.
Changing locations can look like:
- • Working from your front porch on a beautiful day.
- • Moving to the dining room table for new surroundings.
- • Standing at the kitchen island to work for a bit.
- • Going to a coffee shop, library, or co-working space for a day to really break up the routine.
You may think that you are a creature of habit and that you work best when you keep your routine, but studies have actually shown the opposite. Your brain loves when you introduce it to new situations and settings. New surroundings trigger new motivation.
Think about the last time you started something new or were in a brand new situation. Chances are you felt a whole lot of different things, but your brain was most definitely engaged. Your brain is always seeking out novelty in new, shiny experiences.
So when your performance is less than lackluster, give your brain a new environment for it to recharge and refocus.
Whether it’s a new location in your home or escaping to a new space for the afternoon, you will be amazed at how fast you power through that to-do list when you change your scenery!
Take a Break!
Whew– this one is hard for so many people!
But I mean it… Take a break.
I know that this can feel counterproductive at the moment.
When you are spinning your wheels and staring at the flashing cursor on the screen, more than likely you start trying to push yourself through whatever you are working on. You just keep telling yourself that you have to get something done. Taking a break feels like the complete opposite of what you should be doing. You will never get anything done if you are taking a break.
But here’s the thing, research suggests that you shouldn’t be trying to accomplish tasks in huge chunks of time, to begin with. Studies show that most adults can focus on one task for about 20 minutes to an hour at a time. There are numerous studies that support a bunch of different times in that range, but the magical number that seems to get the most attention is 52 minutes.
So there is no point sitting there for hours at a time trying to power through. It just isn’t going to happen.
Plus, when you have to completely force something, you probably aren’t doing your best work anyway.
Sometimes your break can be a quick five-minute one. Get a snack and some water. Step out onto your porch for a few minutes of fresh air and Vitamin D.
You may need more than that, though and it’s ok! Remember those studies we talked about earlier? Most say a break of 15-20 minutes is ideal (with the sweet spot being 17 minutes).
(If you need some additional reassurance around this whole idea of taking a break, check out this article on LinkedIn for the research that will convince you it is just what you need!)
Some people thrive on low-energy breaks. You might want to catch a quick nap. Maybe reading a book or watching a show is more your thing. Those are GREAT options!
You may also fall into the group that cannot sit still for a moment longer. Being tied to your computer for hours is torture. If this sounds more like you, use those 15-20 minutes to have a dance party. Take a walk around the block. Get some chores done– load the dishwasher or change the laundry.
No matter what your break time needs to look like, be sure you take the time for breaks in your day. It should not just be when you are “stuck”. (But in those moments, that is probably when you need it most).
When you start scheduling breaks in your day or take breaks when you need them, you will be very pleasantly surprised to find that your productivity will actually increase.
Ask for Help
I am starting to sound like a broken record, but if you are anything like me, asking for help is something that is hard to do.
For years, I would work constantly trying to do it all myself.
Then I built a team to help me with my business tasks and started asking my friends and family to help me with other things that I was not getting to in my day. I cannot begin to tell you how much freedom it has given me. I actually get to spend my time doing the parts of my job that I absolutely love! My creativity and focus are at an all-time high.
If you are unfocused and unproductive because you are overwhelmed, you are exactly where I was. You need to find ways to ask for help.
I know that it can be really hard to let go of things and trust others to do the job you would do. It took a long time for me to come around to the idea that other people can actually do things just as well as I do. I do not need to have constant control over every tiny detail of every part of my life and business.
You may not be in a place with your business that you can bring on a team or hire people to take on some of your tasks. There are plenty of other ways you can get help in your day that won’t require you to make a serious investment.
Here are some things to try:
- • See if you can barter services or products with other entrepreneurs. If you are a social media manager but really need help with bookkeeping, find a bookkeeper you can make some social media posts for. I am willing to bet spending an hour on her social media will be more fulfilling to you than working on those bookkeeping tasks.
- • If you are trying to juggle taking care of your kiddos while working all day, see if you can rotate play dates with some other parents in your neighborhood. With so many people working from home now, there will be plenty of people that would be thrilled with the idea of a few quiet hours a week while the kiddos get the chance to play together in new environments.
- • See if you can outsource one-off tasks on Fiverr or Upwork. You can probably pay someone $20 to handle that copywriting task that you keep pushing to the bottom of your to-do list.
- • Find new ways to prioritize what needs to get done. There is no way you can do it all in a day. You need to be focusing on the tasks that keep your business running and flourishing first. Mike Michalowicz, the author of Profit First and Clockwork, talks about the Queen Bee Role. The Queen Bee Role is that whole idea around taking care of what your business needs to thrive before you do anything else. You have to protect the Queen Bee at all costs. Nothing else will run smoothly if you neglect these things. I highly recommend you check out Clockwork where he talks about this in-depth. It will really help give you perspective on what you should be getting done in a day and what to do about everything else.
If you do have the funds (even if they are limited) to bring someone on to help you with daily business operations, I highly recommend that you do. It will be the best money you spend. Start small- bring someone a few hours a week to help with clerical tasks or the part of your business that bogs you down. You will be amazed at how much freedom just that small investment gives you.
Just remember that everyone has moments, days, or weeks that are just not always productive. Motivation will come and go. When those moments strike, give yourself grace and be patient with yourself. Use some (or all) of my tricks to help get you over those hurdles when they arise. Dig deep for the discipline you have taught yourself to get you where you are. And when all else fails, take that break!
I never thought that I would be telling people someday that one of the most valuable business lessons I have ever learned came from a tree… But here we are.
Life as an entrepreneur is a wild ride. When you are starting out (or even years in), it can be super hard to find your footing and get into a consistent, sustainable rhythm. It can feel like you’re riding a roller coaster– full of ups and downs. You feel like there is no in-between. you’re either thriving or surviving.
This was one of the most frustrating parts as I was getting established as a business owner. I was exhausted, and I was working all the time. Something had to change.
As I learned more about running a business in the online space, I kept hearing about evergreen content and how beneficial it was.
I finally dug in and learned about some of the benefits myself. That is where the life lessons from a tree come in.
Evergreen content (and the evergreen tree) made such a huge impact on my business and my perspective, that I decided to run an entire business based on it.
What is Evergreen Content?
Think about those evergreen trees that you see in forests. What makes them so different than the other trees they coexist with?
Evergreen trees are adaptable, durable, and sustainable. When you look at an evergreen tree in January, it really doesn’t look any different than it does in June. It thrives even in the harshest winter conditions.
That’s the whole purpose behind evergreen content in your business. It protects your business from harsh seasons and creates sustainability that you wouldn’t have otherwise–just like the needles of an evergreen tree.
Evergreen content is content that you put together that automatically goes out (usually in emails) that will nurture your audience, build your authority, and create sales– all the time.
Building an evergreen series usually involves coming up with a year’s worth of content that you can then send out to your subscribers… But it doesn’t just last a year. You can continue to use your evergreen content for as long as it applies to your business and strategy. This means you have revenue coming in for years after you build your evergreen content.
How Will Evergreen Content Keep Your Business Thriving?
As an entrepreneur, you are living your life one of two ways.
One way is to be living in a constant cycle of seasons (you know like those other kinds of trees in the forest). You work in the planning and preparation phase when you are ramping up for a launch. Then you launch. If all goes well, you are crazy busy during the launch. Your clients are happy. Your business is thriving.
It is what comes next that is challenging. Eventually, the launch season dies off. Your business slows, and you are left with the “now what?” question lurking. You have officially entered survival mode. You are scrambling to come up with ways to drum up some business. You decide that what you’ve done before worked well… So you start the whole cycle over again. You start planning the next big launch… And this goes on and on, over and over again.
Sounds exhausting?? Yeah, I completely agree.
That is where this whole idea of evergreen content comes in. When you have evergreen content that is on automation, you don’t have to live in seasons of launch cycles. Or releasing new products. Or building a new course.
Can you do those things? Sure! You should be! That is part of what keeps your business growing. But it shouldn’t be the only thing.
You also shouldn’t be living in a constant state of highs and lows.
By sending out evergreen content, you are getting in front of your audience on a regular basis. They are hearing from you. You are building relationships with them.
Plus, you are sending them sales offers throughout your rotation of emails. They have the opportunity to buy whatever you are selling on a consistent, regular basis. You don’t have to wait for “launch day” anymore. You can be making sales all the time– even when you are on vacation or sleeping!
Evergreen content gives you the opportunity to focus your time and energy on effectively growing your business. You no longer need to live in that constant “what am I going to do next to make money?” mode. You can break out of the “urgent” state of mind and move to more of an “important” mindset.
(If you don’t know about the Eisenhower Decision Principle, you need to! Click here to read all about why living in the “urgent” is necessary some of the time, but “important” is a much more desirable place to be regularly).
You can start making decisions based on what will get you closer to your goals. Your evergreen content will take care of the “urgent”. It will help you build those lasting relationships and get your products and services in front of your audience all the time. You no longer need to worry about that.
Where does Evergreen Content come from?
Building evergreen content does not mean you have to spend countless hours creating brand new information to send out to your audience.
Repurposing what you already have is a great way to get started. You are the expert in your field and you have been marketing your business for a while. You probably already have a good portion of what you need for a sequence.
So, you’ve found the content you can use. Now you need to organize it. Go through what you have and map it out. How often do you want to send emails out? How do things fit together? How can you rotate through so you are nurturing your audience, building your authority, and promoting your products and services?
You don’t want every email you send to be a slimy sales pitch. You need to build relationships with your audience while also giving them an opportunity to learn about what you offer (every once in a while).
You will have a lot of content that you can repurpose into emails, but you will also want to come up with some new content so that your audience is always learning new things about you and your brand.
Need a little help getting started with your Evergreen Sequence?
You are in the right place. I am here and happy to help you with all of your evergreen email needs!
I offer digital products and services that will help you build your own sequence. Or if you would like to try the done-for-you route, we can do that, too!
Schedule a call with me and we can figure out exactly which direction is the right one for you!
What is Email Marketing?
Email marketing is utilizing the power of emails to make sales to those who have opted in to your email list.
Every email can help nurture your list or sell to your list, both of which either indirectly or directly impact the amount you can make with your emails.
The main aim of email marketing is to promote your products or services through email communications by building customer relationships for future sales.
Email marketing is a long game because it is built on relationships. Once those relationships are formed (and continued) however, it can be utilized to make sales at any point during the year.
The benefits of implementing an effective email strategy are vast. For one, email marketing can be measured. It’s easy to discern how well it’s working already and make any adjustments.
It also allows your customers a convenient way to make purchases from anywhere they have internet access. Whether they’re reading your emails on their computer, tablet, or phone, email marketing can reach them across phone types and email servers. Consistently emailing is a surefire way to get closer to your target market and increase loyalty among customers.
Data shows that email marketing is not only a brilliant way to reach your target market, it’s also one of the most cost-effective ways to reach your ideal customer.
Additionally, with email, you can personalize your messages so that they are relevant and interesting to each recipient. Emails that include interactive elements (such as videos, polls, or surveys) tend to have higher engagement rates than those that don’t.
In a nutshell, email marketing is an excellent way to reach your audience and build a relationship with them that leads them to become buyers again and again.
Why Use Email Marketing?
Email marketing is a powerful tool that should not be overlooked. Here are some reasons why you should use email marketing.
Reach Your Target Audience
Email is an effective way to reach your target audience. When subscribers opt-in to receive your emails, they’re telling you that they want to hear from you. Other marketing channels are less targeted. The people on your email list have literally raised their hand and signed up to hear from you. With email marketing, you can laser-focus your messaging to meet your ideal customer where they are.
Email messages have a higher engagement and conversion rate than social platforms and other forms of advertising. This means that more qualified people (those who have said they want to hear from you) will see your message.
Even if you only had a 10% open rate and a list of 5000, that’s still 500 people that have physically opened your email to read what you wrote.
Email allows you to build loyalty among customers and create a group of fans that want to hear from you. Through consistent emailing and nurturing, you have the opportunity to develop loyal relationships with your customers and potential customers.
Unlike social media which can change algorithms at a whim and take you from being seen to being ghosted, email doesn’t work that way. As long as you’re not spamming your audience or sending emails that make your audience think you’re spamming them… you’ll be seen more via email than social media.
And if you do lose deliverability, there are actionable steps you can take, unlike social which can sometimes be changed on a dime and if you lose favor with the Zuck gods, it’s not uncommon to never find out why your posts aren’t being shown or how to fix it.
Email is also a good place for customers to provide feedback and interact with your company. The easiest way to get consistent, meaningful responses and feedback from your audience is through the questions you ask your email list.
Email marketing is proven to increase sales and decrease costs associated with other forms of advertising. In addition, it’s very affordable since most email marketing services are free or low-cost options for small businesses.
Emails can be tracked and measured in real time against the goals that you set for yourself and your business: opens, clicks, unsubscribes etc. You can even use split tests to see what language and wording is performing best. This allows you to measure and compare the success of your email campaigns against other channels and other times within larger marketing campaigns.
Split tests are especially helpful when selling via evergreen emails because you can continue to tweak to completely optimize your evergreen email sequence.
Typically you can expect to make sales every time you send out a sales email to your list.
That is exactly why email is often referred to as a cash machine.
Because as long as you’ve been consistently nurturing your audience, when you make an offer statistically you can expect at least some of your list to buy.
If you don’t, then there are a few reasons this could be.
Typically if you’re not making sales from your marketing emails, the reason comes down to: is the offer a good one – is it what they want? Do they understand the offer? Is the copy accurately expressing it? Is the copy making it juicy enough so they know how it will help them and why they’d want it now instead of later? And finally… are you consistently nurturing your audience so you’re not ONLY sending them sales messages?
Using email marketing (especially evergreen email marketing) is more effective than many other marketing efforts.
First, emails allow you to target a specific audience so you can communicate more effectively with them, resulting in more sales. For example, if you know that every three months, your audience needs more of what you sell, you can have automated emails go out to remind them to purchase, giving you repeat buyers without a lot of extra work on your part (because you create the sequence once and then it continues to run for you).
Second, your email marketing efforts are best used when you send those on your email list to your other content sources
Third, subject line. They would be less likely to open emails about other products since they didn’t buy those items before it will not help their situation at all! On the other hand, if you were selling high heels a customer may want a catalog emailed to her home every month even though she hasn’t bought anything from you before.
Fourth, it’s easy to measure a successful email marketing campaign. You can drive sales directly from the marketing email and measure how the email or email automation is impacting your sales.
Finally, Email provides the perfect opportunity to upsell and cross-sell other products and services within your business. You can use email marketing to alert loyal customers of other available offers and encourage them to buy more, or buy other items that might be highly relevant to what they already bought from your company. You can also recover lost sales (through abandoned cart emails) and remind those going through your funnel who did not buy an upsell or downsell to do that.
It makes your marketing work for you and helps you increase the average lifetime value of your customer.
Build Long-Term Relationships and Customer Loyalty
Email lists are great for customer retention as well as acquisition! This is because some people who receive emails from you on a regular basis may start purchasing more than just the one product that they first opted in for when they first sign up on your website which means additional revenue!
If you’ve been around for a while, you know that here at Win with Systems we heavily encourage evergreen emails so that not only do you have the nurture emails going out (which are genuinely helping them!), your transactional emails are making more sales for you.
People often overlook the fact that email marketing allows you to develop long term relationships with your customers. Compared to other forms of marketing, email is a more personal medium since it allows you to have a conversation with other people about the products and services that they need (and with people who have said they want to hear from you!)
Email marketing should not be overlooked as other channels are becoming less effective over time.
How to Get Started with Email Marketing
Once you have decided to start using email marketing, the next step is to select an email service provider (ESP). An ESP will provide you with the tools and solutions needed to execute your email marketing campaigns.
There are a number of different ESPs available, so it is important to compare the features and pricing of each before making a decision. Some of the most popular ESPs include:
– Constant Contact
– Campaign Monitor
– Vertical Response
Each of these ESPs offers a range of email marketing solutions to help you accomplish your goals. Some examples of email marketing solutions include:
– Email Newsletters
– Email Follow Ups
– Email Autoresponders
-Email automation and rules
– Predictive Analytics
What Questions Should You Ask Yourself When Picking an Email Marketing Program?
When picking an email marketing program (ESP), consider the following…
What is the cost?
Is it per subscriber or per month? Some charge a flat rate for certain features while others offer packages that include more features for a set price. Some systems, like MailerLite, are free for the first 1000 subscribers and then increase in price from there. Others are a flat fee for around $30/mo for up to 5000 subscribers. Which option is best for you?
What are the capabilities?
Can you tag and segment as you’d like? I prefer not to use FloDesk as one of my email marketing tools, for example because while I love the beautiful emails you can create in FloDesk, I want to be able to do more with my tagging and segmenting. For me, that program is not as robust as I’d like. If I want something much more robust, I might be looking at KartraMail, ActiveCampaign or Infusionsoft by Keap.
How easy is it to use?
While programs like Infusionsoft by Keap has a much more in depth capability, I don’t know anyone that would say it’s easy to use for someone beginning. In fact, the going joke was that it should be called “Confusionsoft” instead of “Infusionsoft.” That doesn’t mean it’s a bad program — just that it’s likely not best for a beginner.
For ease of use, my favorite providers are Convertkit, MailerLite, or Mailchimp, and out of those three, my very favorite is Mailchimp due to the simple drag and drop editor.
Once you have selected an ESP, you will need to create an account with them. This process is usually very simple and only requires a few pieces of information, such as your name, email address and company name.
Next, you will need to create your first email campaign. This will involve selecting the email content, email subject line, design, a compelling call to action, and target audience.
Follow email marketing best practices to create an effective email campaign by thinking about what you want your subscribers to do once they receive it. Consider what you want them to do and think before you start writing your email.
Use an email subject line that will pique their curiosity and get them to open the email. Then use a compelling call to action to increase your click through rate and get them visiting your blog or whatever action you want them to take.
Best Practices and Email Marketing Tips for Calls To Action
For new subscribers, avoid calls to action that are heavily salesy and urgency driven (like “buy now, enroll now”, etc.) New subscribers often haven’t developed the know, like, and trust factor with you yet and need some more time for that before committing to buying (or at least without being turned off with that language). Language like “learn more” is more effective for a cold list or new subscribers.
For warm subscribers that have been with you for a while, more sales-driven language will work (as will the “learn more” language. If you are using more sales-type language, be sure to include a few lines about how exactly the offer will help them.
There are many “best practices” and another is to check how your emails look on not only desktop, but also on mobile devices, seeing as how more than half of most of your list will be viewing the email from mobile devices.
Once you have created your email campaign, it’s time to schedule the delivery. Your email campaigns should be sent out at least once per month, with a maximum frequency of no more than four times per month.
Avoid the spam folder by sending emails that are useful, helpful, not filled with bait-and-switch subject lines and content, and always give the reader the option to unsubscribe.
Finally, you need to set up an analytics package for your email marketing campaigns. This will provide you with detailed information on each campaign’s performance, allowing you to make adjustments as needed.
One more important thing to remember: never, ever send unsolicited emails. If someone has requested to be removed from your list, remove them and do not continue to send them emails. If someone has not given you permission to email them, do not email them.
What are the Benefits of Email Marketing?
There are many benefits associated with email marketing . We have already looked at some elsewhere here but for now we will only look at some more popular ones:
1. Increased Reach
With email, you have the potential to reach a much larger number of people than you would through other forms of communication such as social media. This is because email reaches everyone who has given you correct and accurate information about themselves so it’s easy to deliver targeted messages to all those individuals. Email also allows your campaign’s message to stay relevant over time as recipients can read it any time they want rather than just once when compared to other forms of communication.
Email is one of the most cost-effective ways to reach your target market. You can easily measure how well your email campaigns are performing, and you can adjust your efforts accordingly.
3. More Personalized
Email marketing allows you to be more personal with your recipients than other forms of communication. You can easily target specific groups of customers based on their interests, demographics, or past behaviors. Additionally, you can customize your email messages to better reflect the individual recipient’s needs and preferences.
4. Increased Sales
Email marketing has been shown to be highly effective in driving sales and revenue growth.
5. Improved Customer Loyalty
Email marketing can help you build stronger customer relationships, which can lead to increased loyalty and longer-term customer value.
6. Increased Engagement
With email, you also have the potential to increase engagement with your target market as opposed to other forms of communication. This is because email recipients have more control over when and how they view your message.
7. Greater ROI
In general, email marketing provides a higher ROI (return on investment) than most other marketing tactics. For every dollar you spend on email marketing, you can expect an average return of $44, whereas for social media it’s only $6. Furthermore, email is still the number one way to acquire customers.
8. Easier to Measure
With email marketing, it’s easy to measure how well your campaigns are performing. This allows you to make necessary adjustments to ensure that your efforts are as effective as possible. You can track things such as how many people open your emails, click on your links, or unsubscribe from your list. This information helps you to fine-tune your campaigns so that they appeal even more to your target market. You can also utilize metrics to assess your efforts’ ROI, helping you determine which email marketing strategies are the most effective for your business.
What are Email Marketing Best Practices?
- • Always use a catchy and interesting subject line.
- • Keep the email body brief and easy to read.
- • Use images sparingly (or not at all). If you’re in e-comm, using images can be extremely helpful.
- • Encourage readers to take action by providing a CTA (call to action) at the end of the email
- • Make sure your spam score is low – using an email marketing service can help with this.
- • Test different versions of your email campaign to see what produces better results – this is known as split tests.
- • Personalize Your Messages: One of the things that makes email so personal is its ability to deliver a message directly to someone’s inbox. Take advantage of this ability by creating dynamic messages based on each recipient’s preferences and interests. This will help improve engagement rates as well as conversions. Consider creating more than one version of an email if you want to increase open rates even further. Convertkit does conditional messaging, which really allows you to do a lot of really cool conditioning messaging.
- • Avoid Annoying Recipients with Too Many Emails: With email, it’s easy to overdo things and end up annoying recipients with too many messages. Be mindful of this when creating email campaigns; send your subscribers only the most relevant information that is actually useful for them.
- • Avoid Spam Filters: Many consumers delete emails from unknown senders in order to prevent spam filters from flagging their inboxes. One way to circumvent this problem is by including an opt-in link at the bottom of every email. This will make it easier for recipients to subscribe and thus become legitimate members of your business’s mailing list. You can also add a line or two that highlights the benefits of joining your emails list.
- • Send Relevant Messages: Your email marketing campaigns should be as relevant to your subscribers as possible. In other words, you must use their best interests as a guide when crafting these messages. Always avoid sending commercial content that is not of value to the recipient or does not appeal to them in some way.
- • Allow People to opt out of Emails: Just because you have sent someone an email doesn’t mean they want to receive more from you down the road. They may have changed their minds about receiving email information from your business and thus opened themselves up to being put on the proverbial “sucker” list for future campaigns from you.
Make sure that people can easily opt out if this happens by adding a link that will enable them to unsubscribe from receiving future emails.
- • Give Them an Immediate Problem to Solve: Email marketing is extremely effective because it allows you to provide content that solves problems and answers questions in real time. Sending a message directly into someone’s inbox makes them feel like your business cares about their needs and desires, thus strengthening the connection between you and your subscriber base.
What are the Kinds of Email Marketing?
There are four kinds of emails.
Broadcast, or live emails, are sent out to all of your subscribers at once. They’re typically used for urgent announcements or limited-time offers.
Weekly email newsletters are a great way to keep in touch with your subscribers on a regular basis. You can share blog posts, upcoming events, and other newsworthy items.
Evergreen emails are designed to be sent out on a recurring schedule, such as monthly or weekly. They typically include a mix of content, including articles, images, and promotions.
Launch emails are sent out when you’re launching a new product or service. They can be used to build anticipation and generate excitement among your subscribers.
Which type of email marketing campaign is right for you?
Which email marketing campaign you should use depends on several factors, including your business goals, email list size, and other email marketing initiatives.
If you’re just starting out with email marketing, it’s a good idea to begin with weekly email newsletters. This gives your subscribers time to get familiar with who you are and what you have to offer. Then you can experiment with other types of email campaigns once your list grows larger.
Broadcast emails work well if you need to get information out fast or make urgent announcements.
Evergreen emails are great for comprehensively covering topics in-depth over time and for making money (and nurturing). These are the most important kinds of emails to include as soon as possible.
Launch emails are perfect for generating interest in new products or services. You’ll use your launch emails when promoting a product or service.
No matter which email marketing campaign you choose, make sure that your content is relevant and valuable to your subscribers. This will help ensure that your email marketing efforts are successful.
FAQs about Email Marketing
Q1: What is email marketing?
Email marketing is about sending emails to your list of subscribers with the purpose of increasing your sales and nurturing your subscribers (so you can make more sales, and also help your audience).
Q2: How many promotional emails can I send?
There is no set limit on how many promotional emails you can send, but it’s always important to be mindful of your subscribers’ preferences. It’s best to start with a small number of well-crafted emails and then increase the frequency if you see that they are getting good results. Also, make sure to space out your promotions so that your readers don’t get overwhelmed with too many.
Q3: What is email deliverability?
Email deliverability is the percentage of emails that reach their destination (the subscriber’s inbox). In order to achieve high email deliverability rates, you need to make sure that your email content is valuable, relevant and interesting to your subscribers. Additionally, you should also follow email best practices such as sending emails from a relevant email address, adding a simple unsubscribe link and including an accurate “from” name.
Q4: How do I make my email marketing strategy?
In order to create an effective email marketing strategy, start by clearing defining who your audience is, what they want and need, and how you can help them. Your email strategy should include where your leads are coming from, what they know when they come to their list, and if they are problem unaware, solution unaware, or solution aware.
Next, consider the journey you want your customers to take that will help them become a customer (and one who keeps buying)!
Determine how often you want to email your list – usually once per week is recommended for most businesses. Make sure to always include valuable content in these emails – they should not only advertise your business but also teach people about something new or interesting they may not have known before.
Your strategy should also include a consistent review of your email analytics to see what is and isn’t working both in the kinds of emails, frequency, and wording of the emails.
Q5: How can I improve my email open rates?
There are a number of things you can do to improve your email open rates, but the most important is to make sure that your subject lines are catchy and interesting. You should also test different subject lines to see which ones get the best response.
Additionally, you should make sure that your email design is attractive and easy to read. And finally, always send emails from a recognizable email address so that people will be more likely to trust them.
Q6: What’s the best time to send promotional emails?
The best time to send promotional emails varies depending on your target audience. However, it’s usually recommended that you send them during the morning or evening hours in order to catch the most people. Generally speaking, weekend days usually get less email traffic than working days – this is when you should send your promotional emails if possible.
As a general rule of thumb, weekdays after 7 pm is usually best if you’re trying to get a reply, and afternoons from 3-7 pm are typically best if you want your audience to click a link.
As previously mentioned, this is ultimately dependent on your audience, so be sure to review your analytics.
Q7: What’s the best way to promote content?
The best strategy for promoting content is usually sending it along with a valuable piece of advice. This can change if you’re in the middle of a launch, but You should also use a catchy title and include a good call-to-action so that readers will be more likely to click on it. Finally, test different headlines and see what works best for your audience!
Q8: How do I design my email marketing campaigns?
In order to design your email marketing campaigns, you should start by creating a simple template that can be reused for all of your promotional emails. This will help to maintain a consistent look and feel across all of your communications. Additionally, you should make sure that your email design is easy to read and includes plenty of whitespace so that it doesn’t look too crowded. Finally, always use high-quality graphics and avoid using too much text – people are more likely to read short, punchy emails.
Q9: What’s the best way to track email marketing results?
The best way to track email marketing results is to use an analytics tool such as Google Analytics or Kissmetrics. These tools provide detailed information about how many people opened your email, clicked on your links and unsubscribed. You should check these statistics regularly to see which strategies are working best for your business!
Q10: What’s the difference between web-based email marketing software vs. desktop email marketing software?
The main difference between web-based email marketing software and desktop email marketing software is that you will need a computer in order to use the latter, while the former can typically be accessed through any internet browser anywhere. Desktop emails may also look nicer – especially if you are planning on sending your promotional emails to multiple people at once! However, web-based email marketing tools do have some advantages – for example they tend to be more affordable, come with additional features such as an autoresponder and are easier to manage.
Email marketing is a great way to promote your business and connect with customers, but it can be difficult to know where to start. These are some of the most frequently asked questions about email marketing, along with their answers – so you can start creating successful email marketing campaigns right away!
In order to create successful email marketing campaigns, it’s important to understand the basics of email deliverability, email marketing strategy and promotional emails. Additionally, you should make sure that your email design is attractive and easy to read, and that you’re using the best time to send promotional emails. Finally, always track your email marketing results so that you can see which strategies are working best for your business.
Top tips for successful campaigns
1. Begin your campaigns with a response request. By requesting a reply, you can help improve your deliverability while also building a relationship with your audience.
2. Include an interesting subject line and test it on subjectline.com.
3. Plan the sequence, campaign, or even broadcast email ahead of time with this question in mind: “What do I want my audience to do or feel by the end of this email?”
4. Include a compelling call to action – ONE call to action in a few different places on the email, preferably at the beginning, middle, and end.
5. Review your email analytics often to see what is and isn’t working.
How to Get Even More out of Your Email Marketing
Add in marketing automation
Marketing automation is the next step to mastering email. Marketing automation examples can include…
• Welcome sequences
• Fulfillment sequences
• Buyer sequences
• Re-engagement sequences
• List hygiene sequences
• Year-Long nurture and sell sequence (we call this an evergreen sequence and truly all the sequences above are evergreen sequences
Improve Your Email Subject Line Game
The best way to increase your open rate is to improve your subject lines.
The best subject line grader I’ve seen is subjectline.com. It’s regularly updated and you can test your subject line scores to see what you’re doing well and how you can improve your subject line.
Connect Your Other Traffic Sources to Email Marketing
Wherever you have traffic sources, have a way for folks to get on your email list so you can be growing your email list through your various channels.
Connect Your Email Marketing to Other Traffic Sources
Send people on your email list to your other traffic sources like
• Your Youtube channel
• Podcast episodes
• A blog post
• Your social media
This can also help with brand awareness.
Marketing best practices like these help you to infiltrate every platform your audience is on so you can be most helpful to them.
Email marketing is a great way to reach a large number of people with your message. It’s one of the most cost-effective ways to reach your target market, and you can personalize your messages to ensure that they are relevant and interesting to each recipient. Emails that include interactive elements (such as videos, polls, or surveys) tend to have higher engagement rates than those that don’t.
Email marketing is one of the most effective business strategies out there today. By nurturing your audience and providing them with valuable content, you can establish a connection with them that leads to sales and increased profits. Keep these tips in mind when creating your next email marketing campaign, and you’re sure to see improved results!
If you’re looking for more information on email marketing, or need help creating an effective email marketing campaign, contact us today! We would be happy to assist you in any way we can. 🙂
What are your next steps?
Step 1: If you haven’t already picked your email service provider, it’s time to choose one. The email service providers I suggest if you want to get your marketing messages out with automated email marketing campaigns or live emails is:
If you’re new to email marketing or have used email marketing before but aren’t advanced:
Convertkit, MailerLite, or Mailchimp are likely your best options. All three are fairly easy to use for email marketing success without being so confusing or expensive that you’ll never use that particular email marketing platform.
In a nutshell, this is a great place to start when it comes to finding the best email marketing software. Are these options the BEST of the best? No, but any of those email marketing platforms are great to start with when you’re sending newsletters, evergreen emails, broadcasts, or promotional messages.
If you’re advanced in email marketing:
If that sounds like you, my favorites are Active Campaign and Kartra. Both give you many options for customizing and personalization and the sequencing options you have are bar none.
If you have an e-commerce store, my suggestion would be Klaviyo.
If you’re a genius already with email service providers:
Keap is great if you know how to use it and the flow of your emails. It can be massively complicated so I would typically suggest avoiding this for your marketing emails unless you have someone that can help.
Effective email marketing campaigns have to actually happen in order for them to be effective so at the end of the day, the best email service provider you can choose is one you will actually use.
Step 2: If you haven’t already, get clear on your ideal audience and how you can help them.
Step 3: Begin sending broadcast emails consistently.
Step 4: Set up your email automations, especially your year-long evergreen emails so you can nurture and sell throughout the year. Start making more sales through this form of direct marketing. 🙂
Step 5: Review your email analytics to see what is and isn’t working.
Step 6: If the idea of writing your own emails sounds less than appealing, contact one of your favorite email marketers for help. You can reach Brittany and the Win with Systems agency at [email protected] [dot] com.
About the Author
Brittany is an Evergreen Email Marketing Strategist. She shows her students how to utilize the power of email automation and the positive impact it can have on your business and/or your digital marketing strategy, whether you’re looking to acquire new customers, new blog or website visitors, and your sales process all while dialing in on your more targeted messaging.
Whether you’re using paid ads or organic, Brittany shows you how to do it quickly and effortlessly so you can turn your opt in subscribers into raving fans through targeted emails, drag-and-drop editors, and increased click through rate.
Email marketers like Brittany are helpful in creating cohesive emails that follow best practices so you can earn more through this form of direct marketing.